Ok maybe not one thing, but it's definitely up there with my most hated.
Recently, I walked past a magazine aisle in Sainsbury's and saw a 'For Him' and a 'For Her' section.
I understand the term target audience. And I understand various industries are dominated by a certain gender.
However...
I noticed the 'For Her' section was overshadowed with a pink film that appeared to cover each magazine.
Titles and headings included; 'Sparkle' and 'Girlz Talk'.
The section placed next to the 'Your Favourite TV Magazine'. Coincidence? I think not.
What do they think women do all day? Sit and watch television followed by painting our nails and having two-hour long chats with our girl friends?
'For Him' included titles; 'Total Film' and 'Empire'.
I can't say I was shocked.
How do industries expect to gain equality between both genders?
Oh wait, they don't.
And I categorically disagree with Sainsbury's decision to distinctively divide these sections.
Actually, I think it's disgraceful.
It gives me even more motivation to become an independent woman and disprove the heavily dated theories and industries.
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