The Special Kellogg's Ideology

I said in my first blog post that I would give my view on things in the media that catch my attention.

The Special K adverts.

In these adverts, women are stepping on scales with inspirational words appearing on the digital screens instead of their actual weight.

What is that about?

Are women so insecure that we can't see our actual weight?

Do Kellogg's think that by giving women an elevating word or adjective in replacement of their weight that that is what women will be feeling when eating Special K?

Because we won't be.

We don't want to beat around the bush. In this day and age, we don't have time for bulls**t. If we're unhappy with our weight we want to get to the point. Know our weight, know the weight we want to get to, get to that weight. Simple.

We most certainly don't want to feel as if we are being brainwashed.
We do understand what corporate companies are trying to do by feeding into women's insecurities but this isn't 1941 anymore.

Modern women are not codependent on men or flattery. We achieve our goals in life through hard work and independence, something we fought for for decades.

It doesn't matter if you are or are not the Medias idea of 'gorgeous'. You are what YOU choose to be.